The first edition of the novel was published in 1967, and was written by Marshall McLuhan. Er meint damit, dass es nicht mehr um die Botschaften geht, als deren Träger die Medien einst begriffen wurden, sondern um die Medien selbst; als Ausweitung des Körpers und Verlängerung des menschlichen Aktionsradius. Damit sind schon die simplen Vorformen elektronischer Kommunikationsmedien gemeint: Ein Stuhl ist die Ausweitung des Gesäßes, die Kleidung die Ausweitung der Haut. The Medium Is the Message Tapping the Power of Presentation Software by Richard A. Koffarnus The expression the medium is the message was coined by media expert Marshall McLuhan in his greatest work, Understanding Media: The Extensions of Man (1964). Although frequently quoted, McLuhan’s dictum is commonly misunderstood. The book was published in multiple languages including English, consists of 160 pages and is … Marshall McLuhan Understanding Media The extensions of man London and New York . CONTENTS PARTI 1 Introduction 3 1 The Medium is the Message 7 2 Media Hot and Cold 24 3 Reversal of the Overheated Medium 36 4 The Gadget Lover: Narcissus as Narcosis 45 5 Hybrid Energy: Les Liaisons Dangereuses 53 6 Media as Translators 62 7 Challenge and Collapse: the Nemesis of Creativity 68 … Free download or read online The Medium Is The Massage: An Inventory Of Effects pdf (ePUB) book. You can read this before The Medium is the Massage PDF full Download at the bottom. Das Medium ist Message, so lautet die provozierende These des kanadischen Medientheoretikers Marschall McLuhan, wobei er … The Medium ist the message. The Medium is the Massage is Marshall McLuhan’s most condensed, and perhaps most effective, presentation of his ideas. by Marshall McLuhan ©1964 CHAPTER 1 The Medium is the Message MARSHALL McCLUHAN In a culture like ours, long accustomed to splitting and dividing all things as a means of control, it is sometimes a bit of a shock to be reminded that, in opera-tional and practical fact, the medium is the message. This is merely to say that the personal and social consequences of any medium—that is, of … Aber auch der Vorgan… Here is a quick description and cover image of book The Medium is the Massage written by Marshall McLuhan which was published in 1967–. The Medium is the Massage - Marshall McLuhan (Society Media Ebook) "The medium is the message" - das Medium ist die Botschaft - ist eine der wichtigsten Thesen McLuhans.